I believe firmly in the importance of brand identity and the credibility thereof and most of all, facilitating the recognition of a brand, establishment or person in its genre.

I design information.

I enable brands to become familiar, I enable brands to develop a personality, I give brands a voice - I make them belong. Design is an exact science, it has to make sense, all design has to be deliberate because otherwise there is no point!

But without sound strategic grounding, communication elements or identities are empty and have no value. Design should be the visual complement to strategy. Strategic design is information design.